abound
12th Mar 2009, 07:47 PM
Your website should have a privacy policy already. But if you use AdSense, then Google is putting tracking cookies on your visitors' computers, and they have a right to know, and a right opt out. Google has a FAQ page discussing privacy policies and AdSense (https://www.google.com/adsense/support/bin/answer.py?answer=100557), and in part it says this:
Because publisher sites and laws across countries vary, we're unable to suggest specific privacy policy language. However, you may wish to review resources such as the Network Advertising Initiative (http://www.networkadvertising.org/), or NAI, which suggests the following language for data collection of non-personally identifying information:
We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here (http://www.google.com/privacy_ads.html).
Note the the "click here" link is a link to Google's own privacy policy that I added for illustration. If you post ads from other ad networks, then the link might be different. If you post from multiple ad networks, then you might want to list the links that apply.
Now, what brought this up? Well, apparently Google is starting something they call interest-based advertising, where the ads they serve up to you will be impacted by the kinds of content you visit throughout the "Google content network". I'm not sure what that phrase actually means, but at the very least, at the very least I'd expect it to include pages with AdSense ads and pages linked to with AdWords ads. On the other hand, it could include every single that Google has every spidered... but that might depend on whether the Google conspiracists are correct, that Google hopes to rule the world, in which case you'd better get that privacy notice posted soon.:wink:
Because publisher sites and laws across countries vary, we're unable to suggest specific privacy policy language. However, you may wish to review resources such as the Network Advertising Initiative (http://www.networkadvertising.org/), or NAI, which suggests the following language for data collection of non-personally identifying information:
We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here (http://www.google.com/privacy_ads.html).
Note the the "click here" link is a link to Google's own privacy policy that I added for illustration. If you post ads from other ad networks, then the link might be different. If you post from multiple ad networks, then you might want to list the links that apply.
Now, what brought this up? Well, apparently Google is starting something they call interest-based advertising, where the ads they serve up to you will be impacted by the kinds of content you visit throughout the "Google content network". I'm not sure what that phrase actually means, but at the very least, at the very least I'd expect it to include pages with AdSense ads and pages linked to with AdWords ads. On the other hand, it could include every single that Google has every spidered... but that might depend on whether the Google conspiracists are correct, that Google hopes to rule the world, in which case you'd better get that privacy notice posted soon.:wink: